Baskar
Creative operations and broadcast-branding professional with more than 20 years of experience across television, digital content, branding and project delivery.
Nine years with Channel NewsAsia and Mediacorp, supporting internationally recognised news and current-affairs content produced to international broadcast standards. Currently managing creative and digital projects through Rightmind Pte Ltd.
Professional Profile
I combine strong creative-production knowledge with project coordination, stakeholder communication, workflow management and quality control.
Having worked inside fast-moving broadcast and production environments, I understand how creative work moves from the initial brief through concept development, reviews, revisions, technical preparation and final delivery.
My focus is now on enabling creative teams, maintaining quality, improving workflows and ensuring projects are delivered consistently across multiple platforms and stakeholders.
Channel NewsAsia · Mediacorp
Senior Graphic Designer
At Channel NewsAsia, I developed broadcast identities, programme branding and promotional packages for an international English-language news network.
- Programme and channel identities
- International news and current-affairs packages
- World Economic Forum and Davos coverage
- Executive interview graphics
- Documentary and programme branding
- Broadcast promotion and campaign assets
- Motion, static, 2D and 3D visual elements
- Stakeholder review and revision management
- Brand consistency and technical quality control
- Delivery under urgent and fixed broadcast deadlines
I collaborated with producers, editors, marketing teams, newsroom stakeholders and production specialists across multiple concurrent assignments.
Selected Recognition
Art Direction & Design: Program-Specific Logo
Documentary of the Week — Channel NewsAsia, Mediacorp Pte Ltd
This international recognition was awarded for excellence in media marketing, promotion and design.
Current Role
Project Manager
I currently manage digital and creative projects involving:
- Website development
- Social-media content
- Digital marketing campaigns
- Creative briefs and schedules
- Client communication
- Contributor and vendor coordination
- Review and approval processes
- Brand consistency
- Final delivery and project follow-up
Rightmind's experience also includes Mediacorp-commissioned projects delivered through Singapore production companies, including programme branding and promotional work for Indian-community content such as Thaalam – Indian Beat and Ethiroli.
Core Capabilities
Creative Operations
Managing creative work from request intake and briefing through review, approval and delivery.
Workflow Management
Coordinating priorities, timelines, revisions, stakeholders and production requirements.
Brand Governance
Maintaining consistency across broadcast, digital, social and promotional touchpoints.
Quality Control
Reviewing visual communication, storytelling, motion, technical execution and final presentation.
Stakeholder Coordination
Working with producers, editors, clients, marketing teams, contributors, vendors and production partners.
Digital Content Management
Supporting websites, social-media campaigns, online promotion and multi-platform delivery.
Working Approach
My typical project workflow:
I bring the perspective of someone who understands both the creative-production process and the operational structure required to deliver work efficiently.
Additional Background
Selected Work
A detailed creative-operations portfolio and additional broadcast work samples are currently being prepared. Selected work samples and project information are available upon request.